Position Overview
The Field Marketing Manager, Americas will own and scale the field marketing engine for a high-impact business unit, directly influencing pipeline growth, accelerating revenue, and shaping how we go to market across the region.
This is a highly visible role that blends strategy and execution. You’ll design and orchestrate integrated campaigns, events, webinars, and ABM programs; working side-by-side with Sales and cross-functional Marketing teams to turn ideas into measurable business outcomes.
If you’re equal parts strategist, operator, and innovator; and excited to leverage AI to unlock smarter, faster marketing - this role is for you.
Key Responsibilities
- Lead the development and execution of pod-level field marketing plans aligned to regional and business unit goals.
- Partner closely with Sales to identify and activate priority plays that progress opportunities through the funnel and into bookings.
- Build scalable field marketing programs and infrastructure, leveraging AI to improve efficiency, targeting and insights.
- Shape team-wide processes and workflows and provide day-to-day guidance and coaching to Field Marketing Specialists and Senior Specialists, exerting influence without formal authority.
- Strategy and Planning
- Own the field marketing strategy and annual plan for an assigned Americas pod or business unit, aligned to shared MQL, pipeline and bookings targets.
- Translate GTM plays and regional priorities into integrated field programs that pull the right marketing levers at the right time across the customer journey.
- Use data, insights and AI tools to seize opportunities, refine targeting, and continuously optimize program mix and investment.
- Campaigns, Events & ABM
- Design and execute multi-channel field campaigns, including events, webinars, ABM motions and localized programs that support both new logo and expansion goals.
- Own end-to-end delivery of field marketing activities — brief development, project management, enablement, execution and debriefs — with extreme attention to detail and operational rigor.
- Partner with Demand Generation, Product Marketing, Brand, and Corporate Events to ensure Americas field programs are on-brand, on-message and coordinated across channels.
- Sales & Cross-Functional Partnership
- Build strong, trust-based relationships with Sales leaders and AEs in the assigned pod/region; act as the primary marketing counterpart for planning and performance reviews.
- Align on coverage models, territories, key accounts and follow-up expectations with BDR/SDR teams; ensure smooth handoffs from MQL to opportunity and into bookings.
- Collaborate with other Field Marketing Managers across Americas to share best practices, standardize processes and identify opportunities to scale what works.
- AI-Enabled Execution & Innovation
- Champion the use of AI across field marketing workflows — from audience and target account list refinement to content creation, testing and reporting — to increase throughput and impact.
- Pilot new AI-driven tactics in partnership with Brand, Content and Demand Generation, and document learnings to inform broader adoption.
- Measurement, Reporting & Optimization
- Own pod-level field targets and KPIs; track and report on MQLs, opportunities, pipeline and bookings influenced by field programs, as well as marketing ROI.
- Build regular performance readouts for Sales and Marketing leadership, surfacing insights, risks and recommended optimizations.
- Use data to identify gaps in the funnel, propose corrective actions, and test alternative approaches to unlock growth.
Required Experience/Skills
- 5+ years of B2B SaaS field marketing or closely related experience (e.g., growth, revenue, campaign marketing), with a track record of driving pipeline and bookings with Sales.
- Deep experience building and executing integrated field programs across tactics such as events, webinars, ABM and partner campaigns.
- Demonstrable capability with AI tools, with real use cases that improve operational excellence, visibility and speed-to-impact in marketing programs.
- Motivated self-starter with a“get stuff done”mindset and the ability to set priorities, manage multiple projects and hit deadlines with limited oversight.
- Strong interpersonal and communication skills (written and verbal), including comfort presenting to and influencing senior Marketing and Sales leaders.
- Proven ability to partner and develop strong relationships across all levels of a complex, matrixed commercial organization.
- Highly organized, process-driven operator with strong project management skills and extreme attention to detail.
- Commercial, strategic and data-driven mindset; uses data and reporting to make decisions, optimize plans and demonstrate impact against regional growth goals.
- Proficiency with core marketing and productivity tools (e.g., Salesforce, Marketo, Wrike, Microsoft Office Suite) and comfort adopting new AI-powered technologies.
- Familiarity with the GRC space and experience working in a complex matrixed organization are strong pluses.
