Location
New York
Business Area
News and Media
Ref #
10052195
Description & Requirements
We’re seeking an experienced and forward-thinking Director of Martech and Measurement to join our Consumer Marketing & Growth team, which drives marketing across the Bloomberg Media portfolio—including Bloomberg.com, video and audio platforms, live experiences, and more.
As a key individual contributor, you will act as the vital connective tissue and strategic glue between our Marketing, Business Intelligence (BI), and Engineering teams. Your mission is to ensure our marketing systems, data connections, and tools are optimized to accurately measure and improve marketing performance.
The ideal candidate brings a blend of strategic oversight and project-driving expertise, someone who knows how to navigate cross-functional technical teams to get Martech initiatives across the finish line.
What You’ll Do
- Own the MMM Platform: Lead the onboarding, continuous management, and adoption of our Marketing Mix Modeling (MMM) platform. You will be the internal champion ensuring data flows accurately into the model to help us quantify how all media channels and business factors drive growth.
- Optimize Paid Media Tracking & Tagging: Directly oversee the tracking, measurement, and optimization infrastructure for paid media channels (SEM, Paid Social, Programmatic). You will ensure our tracking and tagging frameworks are robust and accurate.
- Serve as the Core Liaison: Act as the primary bridge between Marketing, BI, Product, and Engineering. You will translate marketing measurement needs into clear technical requirements and actively push key infrastructure projects forward.
- Oversee Ecosystem Integration: Partner with internal technical teams to maintain data connections across our Martech stack (including our CDP and marketing automation tools), ensuring scalability, security, and privacy compliance (GDPR/CCPA).
- Operationalize ROI Insights: Collaborate with analytics, finance, and paid media teams to translate MMM data and attribution frameworks into actionable performance insights for executive stakeholders.
- Manage Vendor Relationships: Oversee relationships and contract management with key Martech vendors, continuously assessing opportunities to improve capabilities and cost-effectiveness.
You’ll Need to Have
- Experience: 8+ years of progressive experience in marketing technology, operations, or performance marketing, preferably within a data-driven or subscription-based business.
- MMM Expertise (Required): Proven success in onboarding, operating, and leveraging a Marketing Mix Modeling (MMM) solution, with a clear track record of using MMM outputs to influence and adjust paid media investment strategies.
- Martech Ecosystem Knowledge: Deep familiarity with the data flows and integration of Martech ecosystems, including analytics platforms (like GA4) and Customer Data Platforms (CDPs).
- Data & Privacy Literacy: Strong understanding of attribution methodologies, customer journey analytics, and evolving data privacy frameworks (e.g., GDPR, CCPA).
- Analytical Capabilities: Strong quantitative skills, with the ability to navigate and leverage BI tools (like Tableau, Looker, or Power BI) to track performance and inform decisions.
- Cross-Functional Communication: Exceptional communication and relationship-building skills, with a proven ability to translate complex technical requirements for marketing teams, and vice versa.
- Education: A bachelor’s degree in Marketing, Business, Computer Science, or a related field; MBA or other advanced degree preferred.
Salary Range = 155,000 - 210,000 USD Annual + Benefits + Bonus
The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.
We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others. The Company does not provide benefits directly to contingent workers/contractors and interns.
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