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Job Purpose
The Marketing Operations & Systems Manager is responsible for managing key Marketing operations to drive marketing effectiveness and efficiency while mitigating risk. This individual oversees marketing technology platforms, systems administration governance, and workflow optimization. Key responsibilities include process excellence, project management, automation, workflow, agency relations, risk management, platform management, and Marketing fulfillment.
Essential Responsibilities
- Implements, manages, administers, and evolves key marketing technology platforms, including marketing resource management, user license management, workflow design, and maintenance (e.g., Aprimo, Seismic, 4U Connect).
- Manages the development and delivery of system training materials, classes, and communications.
- Develops, maintains, and implements department standard operating procedures (SOPs) across marketing systems and workflows.
- Ensures platform performance, reliability, and alignment with business and compliance requirements.
- Leads cross-functional projects related to marketing systems, workflows, and operational improvements.
- Supports disaster recovery planning and execution for marketing systems and processes.
- Promotes user adoption, best practices, and effective utilization of marketing systems.
- Partners with internal and external stakeholders to manage system enhancements, integrations, and platform evolution.
- Develops, coordinates, and implements projects, such as review/audit of procedures, investigation of issues, implementation of procedures for new processes, etc.
- Coordinates and manages initiatives such as process audits, issue resolution, system enhancements, and implementation of new capabilities.
- Manages records coordination and ensures alignment with regulatory and compliance requirements.
- Serves as a key liaison between Marketing, Technology, Compliance, and other business functions.
Other Duties
- Performs other duties and/or projects as assigned.
Knowledge, Skills and Abilities
- Strong understanding of the regulated environment of the financial services industry.
- Ability to see the “big picture” and how all departments within the company are connected and work together.
- Ability to lead complex projects while collaborating with cross-functional teams.
- Ability to deliver results in a fast-paced, deadline-oriented environment.
- Excellent written and verbal communication skills; active listener; ability to communicate at all levels across the company.
- Strong presentation skills in both large and small group settings; ability to speak/write clearly and succinctly in a variety of communication settings and styles to a variety of audiences.
- Independent worker with drive and ability to thrive under change and uncertainty.
- Ability to prioritize and manage multiple responsibilities simultaneously while leading cross functional teams and meeting stringent deadlines.
- Strong organization and attention-to-detail skills (strong tactical execution).
- Ability to be flexible and professional while effectively managing multiple projects/tasks with tight timelines.
Qualifications
Bachelor's Degree required.
5+ years of Marketing, Communications, Operations, or System Administration experience required.
Demonstrated experience in process improvement, project management, and/or marketing systems administration required.
Jackson is proud to be an equal opportunity workplace. The Company subscribes to and endorses federal and state laws and regulations relating to equal employment opportunity for all persons without regard to race, color, religion, gender, age, national origin, legally-recognized disability, marital status, legally-protected medical condition, citizenship, ancestry, height, weight, sexual orientation, veteran status, or any other factor not related to the needs of the job. The Company is committed to a policy of equal opportunity. Company facilities and campuses are tobacco-free environments.
