Brand Strategy Sr Associate
The Brand Marketing job contributes to the development of marketing initiatives to maximize brand appeal and to ensure customer experience is in line with brand image and strategy. Working independently with limited supervision, this job manages brand marketing projects to conduct and analyze research, identify target customers, and customize marketing messages, media channels and strategies.
Key Responsibilities And Duties
- Researches and assists with the development of marketing strategies to maximize brand appeal for target customers; assists with preparation of recommendations for more senior team members and/or management.
- Compiles and analyzes data on market trends, customer behavior, and competitor activity to identify market opportunities for the brand.
- Analyzes opinion research to determine perceptions of brands, and to identify opportunities for increased marketing/advertising as well as potential for additional product or service prospects.
- Conducts research to define targeted customer segments and determine the key values that drive buying behavior for each segment.
- Collaborates to develop brand positioning, associated marketing themes, and media channels that align with target customer demographics.
- Drafts brand marketing materials that resonate with targeted customer segments to promote brand appeal.
- Develops knowledge of the organization's products, services, and customers by working closely with more experienced team members.
- Helps coach and delegate work to lower level team members.
Educational Requirements
- University (Degree) Preferred
Work Experience
- 2+ Years Required; 3+ Years Preferred
Physical Requirements
- Physical Requirements: Sedentary Work
Career Level
6IC
Additional Responsibilities
Brand and Advertising
- Assist with marketing campaigns for brand, client, and product initiatives by ensuring assets are created, approved, and delivered on time
- Serve as a liaison between client and product marketing teams, creative, multimedia, web, paid and social media teams, and external agencies
- Work within a workflow tool (Workfront) and with compliance partners to review and approve campaign creative
- Establish an organized system/structure for shared file access across working teams
- Oversee project management across broader brand initiatives
- Manage logo and sponsorship advertising requests across the organization efficiently and in a timely manner
Paid Media
- Maintain a basic understanding of global media plans, with particular attention to US calendars
- Assist in gathering specs and requirements for media placements and help project-manage across client marketing teams, creative, and media agencies to keep launches on track
- Help maintain clear communication with agencies, client marketing, brand, and creative teams on deliverables and deadlines, documenting decisions and asset hand-offs
Social Media
- Assist with integrated campaign coordination, helping ensure channel teams are brought in early
- Help with translating campaign plans into clear channel deliverables, coordinating inputs, assets, and timelines
- Support Workfront trafficking for social deliverables
Preferred Skills
- Internship experience welcomed
- Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
- Excellent written and verbal communication skills
- Comfort working with cross-functional teams and external partners/agencies
- Familiarity with project management or workflow tools (e.g., Workfront) is a plus
- Interest in financial services or asset management is a plus, but not required
Related Skills
Accountability, Adaptability, Brand Management, Brand Positioning, Brand Strategy, Collaboration, Executive Presence, Influence, Inspires Others, Marketing Creativity, Marketing Strategic Planning, Problem Solving, Relationship Management, Story Telling
Anticipated Posting End Date:
2026-12-01
Base Pay Range: $74,400/yr - $95,000/yr
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
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Company Overview
Nuveen is a global investment leader, managing public and private assets for clients around the world and on behalf of TIAA, our parent company and one of the world’s largest institutional investors. We invest in the growth of businesses, real estate, infrastructure and natural capital, providing clients with the reliability, access and foresight unique to our heritage. Our prevailing perspective on the future drives our ambition to innovate and adapt our business to the changing needs of investors - all to pursue lasting performance for our clients, our communities and our global economy. Visit www.nuveen.com to learn more about us.
Our Culture of Impact
At TIAA, we're on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow's challenges. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come. We are guided by our values: Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Our workplace brings together TIAA and Nuveen's entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways—because when our people succeed, our impact on clients' lives grows stronger.
Benefits And Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.
Equal Opportunity
We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.
Our full EEO & Non-Discrimination statement is on our careers home page, and you can read more about your rights and view government notices here.
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If You Are a U.S. Applicant And Desire a Reasonable Accommodation To Complete a Job Application Please Use One Of The Below Options To Contact Our Accessibility Support Team:
Phone: (800) 842-2755
Email:
[email protected]Drug and Smoking Policy
TIAA maintains a drug-free and smoke/free workplace.
Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here.
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here.
For Applicants of TIAA Global Capabilities, click here.
For Applicants of Nuveen residing in Europe and APAC, please click here.
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Preferred Skills
- Internship experience welcomed
- Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
- Excellent written and verbal communication skills
- Comfort working with cross-functional teams and external partners/agencies
- Familiarity with project management or workflow tools (e.g., Workfront) is a plus
- Interest in financial services or asset management is a plus, but not required
