Position Summary
TCW is seeking a strategic and commercially minded Product Marketing Lead for Fixed Income to define and communicate the value of our capabilities across wealth and institutional channels. . This leader will connect investment expertise, product strategy, and client needs to strengthen market positioning, support growth, and bring new and enhanced offerings to market.
The role will be especially important to TCW’s continued evolution across the wealth channel. You will develop audience-specific strategies and messaging for financial professionals and wealth platforms while maintaining cohesion with institutional positioning and TCW’s broader brand narrative.
TCW has more than five decades of asset management experience and an established history of serving clients across fixed income, equities, and private markets through a range of investment vehicles.. As TCW expands revenue generation across its fixed income suite and modernizes its approach to the wealth market, this role will help translate investment capabilities into differentiated, client-relevant propositions across channels, vehicles, and stages of the investor journey.
Essential Duties
Vision, strategy, and market intelligence
- Develop and maintain a strategic product marketing roadmap for TCW’s fixed income platform.
- Identify growth opportunities by connecting market trends, competitive intelligence, vehicle demand, distribution priorities, and client needs.
- Partner with portfolio managers, product leaders, sales, and senior executives to align positioning and commercialization priorities with business goals.
- Provide a clear market perspective that informs product enhancements, new-product development, and prioritization decisions.
Wealth-channel leadership
- Shape fixed income positioning for the wealth ecosystem as relevant to the approved distribution strategy.
- Translate institutional investment depth into concise, practical, and differentiated stories for wealth audiences without diluting investment rigor.
- Tailor value propositions by audience, vehicle, liquidity profile, portfolio role, and stage of the advisor and client journey.
- Partner with wealth distribution and channel marketing teams on segmentation, campaigns, intermediary education, sales enablement, and client-nurturing programs.
- Build scalable content frameworks that support advisor conversations, home-office diligence, platform engagement, and end-investor education, subject to applicable review and approval processes.
- Use channel feedback and engagement data to refine messaging, content priorities, and go-to-market plans.
Narratives, content, and enablement
- Create compelling narratives for fixed income strategies across the liquidity spectrum, including the role each strategy may play in client portfolios.
- Translate complex market, rate, credit, structure, and portfolio concepts into clear content for varied levels of investment sophistication.
- Ensure message consistency across brochures, presentations, web experiences, video, thought leadership, campaigns, and sales tools.
- Equip sales and client-facing teams with timely product materials, market context, audience-specific talking points, and training.
Go-to-market and measurement
- Lead integrated go-to-market plans for new products, vehicle expansions, and material product enhancements.
- Coordinate with distribution, marketing, digital, communications, compliance, legal, and other partners to deliver cohesive activation across channels.
- Establish meaningful product marketing objectives and monitor approved metrics to evaluate reach, engagement, enablement, adoption, and campaign effectiveness.
- Use results and stakeholder feedback to improve future positioning, content, and activation.
- What success looks like
- TCW’s fixed income value proposition is clear, differentiated, and consistently expressed across institutional and wealth audiences.
- Priority strategies and vehicles have actionable positioning, audience definitions, sales narratives, and coordinated go-to-market plans.
- Wealth teams have scalable, relevant tools that support advisor education, platform engagement, and client conversations.
- Portfolio management, product, sales, and marketing partners operate from shared priorities and messaging.
- Product marketing decisions are informed by market intelligence, client feedback, and measurable outcomes.
Required Qualifications
- Bachelor’s degree in marketing, business, finance, or a related field.
- Minimum of five years of experience in product marketing, product strategy, or a closely related discipline within asset management or financial services.
- Deep understanding of fixed income markets, interest rates, liquidity, public and private market strategies, investment vehicles, and the role of fixed income in client portfolios.
- Demonstrated experience positioning and launching investment products or strategies.
- Experience developing marketing strategies, messaging, and content for wealth or intermediary audiences, with an understanding of how needs differ across advisors, platforms, home offices, and end investors.
- Ability to influence senior stakeholders, lead cross-functional work, and convert complex investment information into clear, differentiated messaging.
- Strong analytical judgment and experience using marketing insights or analytics to improve strategy and execution.
- Excellent written, verbal, presentation, and relationship-management skills.
Professional Skills Qualifications
- MBA or other relevant advanced degree.
- CFA, CAIA, or relevant FINRA registrations such as Series 7, 24, or 63, as applicable to the role.
- Experience spanning institutional and wealth distribution, multiple investment vehicles, and both public and private fixed income markets.
- Experience with digital marketing, audience segmentation, sales enablement, and intermediary or advisor education.
Estimated Compensation:
Base Salary: For NY/CA based position, the base salary range is $190k-$210k. This represents base salary range only.
Other Compensation and Benefits: In addition to base salary, employees are eligible for a discretionary bonus and a comprehensive benefits package designed to support you and your family, invest in your health and wellbeing, and help build long-term financial security. Benefits include medical, dental, and vision coverage, retirement benefits, and paid time off. These benefits reflect our commitment to supporting the health, wellbeing, and long-term financial security of our employees and their families.
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