About The Role

Begin your journey to becoming a Financial Advisor in Baird’s Financial Advisor Training Program—a structured career development path designed to build confident, competent, and credible advisors. Through hands-on experience and required licensing, you’ll master advanced training, and sales strategies, while integrating into a real-world practice. You will have the opportunity to partner with experienced advisor teams, support client planning, and contribute to new business development while learning to deliver an exceptional wealth management experience.

The Impact You’ll Make

Year 1: Practice Immersion (12 Months) The initial Practice Immersion year is a customized entry point for participants, and will include the following, at minimum.

Pass all required licensing (Series 7, 66, Life & Health) and train incoming Associate Financial Advisor/Client Specialist successors as applicable
Prepare for, attend, and shadow senior advisors in client meetings and calls; take meeting notes and complete all follow‑up tasks.
Memorialize and support the team service model and Standard of Care, including building performance reports
Research investment solutions and assist senior advisors with portfolio‑related analysis and tasks
Develop team marketing/branding and value proposition, and lead brokerage‑to‑fee conversion conversations with clients

Year 2: Development (4-12 months) Participants are required to be fully licensed prior to entering year two, when they will focus on the Financial Advisor Training program curriculum. Participants will be required to complete all virtual and in-person requirements and pass all skill and knowledge checks. Participants are required to further pass a two-part comprehensive Capstone role play to progress in the program.

Complete FATP curriculum
Deepen investment knowledge, technology, and planning skills
Complete skill and knowledge checks
Expand role in client meetings and planning processes
Successfully pass Comprehensive Capstone Project

Years 3 & 4: Gain Essential Experience (24 Months) In years three and four, participants become Financial Advisor Associates and advance their experience and expertise, while working to earn the title of Financial Advisor (FA). To earn the FA title, participants must meet qualifying criteria that include but are not limited to 1) clearly demonstrated ability to deliver the Baird Wealth Management Experience confidently, competently, and credibly, and 2) proven ability to grow the business through quality new client acquisitions. This includes the following.

Complete Baird sales training and consistently achieve new client asset and revenue growth goals
Independently source, prospect, and close new business through networking, target markets, and referrals
Deepen existing client relationships by identifying and closing additional assets, including repricing and brokerage‑to‑fee conversions
Lead holistic planning engagements and delivering comprehensive financial plans for HNW clients and prospects
Build long‑term growth through COI development, referral and NextGen campaigns, and independently running mid‑ to top‑tier client meetings

What You’ll Bring To Baird

Bachelor’s Degree required
Minimum 3 years of professional experience prior to entering the four-year development path
Currently have or ability to obtain SIE, Series 7, Series 66 (or 63 and 65), and Life & Health Insurance
Pursuit of advanced designations throughout the program preferred (AAMS, CFP, CDFA, CFA, CIMA, SPWA, CWS, TPCP)
Entrepreneurial mindset with a focus on quality new client acquisition
Strong interpersonal, communication, and presentation skills
Coachable and collaborative team approach
Ability to build trusted relationships with clients and team members

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