JOB PURPOSE:
Acuity Analytics' growth strategy relies on focused, commercially aligned marketing execution that supports both existing client growth and targeted new logo acquisition.
The Senior Campaign Marketing Manager (US) is responsible for planning, coordinating and activating integrated marketing campaigns across the US market, ensuring global marketing priorities are translated into effective regional execution.
Working closely with the Head of Partnerships, Media & Activation and US Sales leadership, this role ensures campaigns, events, partnerships and paid media activity are aligned to business priorities and deliver measurable commercial impact.
The role acts as the primary marketing partner for the US business, providing regional insight, coordinating execution and ensuring strong alignment between marketing activity and commercial objectives.
This is a hands-on role combining campaign planning, stakeholder management, event activation, partnership marketing and performance oversight.
WHAT SUCESS LOOKS LIKE:
Within 12–18 months:
- Global campaigns are consistently and effectively activated across the US market.
- Marketing activity is closely aligned to US business priorities, target accounts and Sales objectives.
- Events are delivered as part of integrated campaign plans and contribute to client engagement and pipeline progression.
- Paid media activity supports campaign objectives and is effectively coordinated with agency partners.
- Priority partnerships are actively contributing to campaign activity and market engagement.
- Campaign performance is clearly measured, reported and used to improve future activity.
- US Sales teams view marketing as a proactive and valuable partner.
KEY RESPONSIBILITIES:
Campaign Activation
- Plan and coordinate integrated marketing campaigns aligned to global priorities, propositions and target sectors.
- Work closely with Sales teams to align campaign activity with target accounts, opportunities and business priorities.
- Coordinate campaign delivery across digital, email, events and paid media channels.
- Ensure local market requirements are reflected within campaign plans and activation
Events & Executive Engagement
- Support the planning and execution of US-based events, including executive roundtables, partner events, client engagement programmes and industry conferences.
- Ensure events are integrated into broader campaign plans and contribute to campaign objective.
- Partner with Sales teams on audience targeting, attendee engagement and follow-up activity.
- Work with internal and external stakeholders to ensure successful event delivery.
Partnership Marketing
- Support activation of priority technology and strategic partnerships within the US market.
- Deliver co-marketing campaigns, events and content initiatives with partners.
- Identify opportunities to increase partner engagement and commercial impact.
- Support partner relationship management alongside the Head of Partnerships, Media & Activation.
Paid Media Activation
- Work with media agency and internal stakeholders to activate regional paid media campaigns.
- Support audience development, targeting and campaign optimisation.
- Ensure media activity aligns to campaign objectives and priority audiences.
- Monitor campaign performance and recommend improvements.
Performance & Stakeholder Management
- Provide regular updates and reporting on campaign, event and partnership performance.
- Work closely with Marketing Operations teams to ensure accurate tracking and attribution.
- Build strong relationships with US Sales leadership and key business stakeholders.
- Share regional insights and recommendations to support future planning.
SCOPE:
This role is responsible for the activation and delivery of campaigns within the US market. Marketing strategy, proposition development, brand governance and overall paid media strategy remain centrally owned. The role is accountable for ensuring those priorities are effectively translated into local execution and measurable commercial outcomes.
