Salary Range:
$185,000 USD - $225,000 USD
Specific compensation will be based on candidate’s experience, skills, qualifications, commercial considerations, and other job-related factors permitted by law. At Russell Investments, salary is just one part of our compensation package. Our total rewards approach includes an annual performance bonus (subject to eligibility criteria) in addition to participation in our competitive benefits programs including healthcare, retirement, vacation, and wellbeing programs.
Job Description:
The Senior Director, North America Marketing is a strategic marketing leader responsible for developing and executing integrated marketing strategies that drive growth, strengthen brand leadership, and deepen client engagement across North America. Reporting directly to the Chief Marketing Officer, this role leads the firm’s regional marketing efforts across institutional,wealth managementchannel, and Canadiango-to-marketteams, ensuring alignment with global business priorities and commercialobjectives.As a key member of the Global Marketing Leadership Team, this positionserves as a strategic partner to business leaders across North America and plays a critical role in translating businessobjectivesinto measurable marketing outcomes that support asset growth, client retention, and brand differentiation.
The Senior Director will oversee a team of marketing leaders and professionals responsible for audience marketing, demand generation, client engagement, digital marketing, events, content activation, and campaign execution. The role requires a deep understanding of institutional and wealth management audiences, investment products, client decision-making processes, and the evolving distribution landscape.
Partner closely with Product, Distribution,ClientServices, Communications, Digital, and Global Marketing teams to ensure integrated go-to-market execution.
Translate business priorities into scalable marketing programs that drive awareness, engagement, lead generation, and client retention.
Audience and Segment Marketing
Lead marketing strategies for institutional investors, financial advisors, intermediaries, consultants, retirement platforms, and other key distribution channels.
Ensure audience-specific messaging, content, campaigns, and experiencesare tailoredto the unique needs of each market segment.
Omnichannel Marketing Excellence
Lead the development and execution of integrated omnichannel marketing programs across digital, content, email, web, social media, paid media, events, and sales enablement channels.
Drive marketing innovation through data-driven audience segmentation, personalization, marketing automation, and customer journey optimization.
Events and Client Engagement
Oversee the regional strategy for client andprospectevents, conferences, sponsorships, webinars, and executive engagement programs.
Team Leadership and Talent Development
Performance Management and Measurement
15+ years of progressive marketing leadership experience within asset management, wealth management, investment management, financial services, or related industries.
Deep understanding of investment products, capital markets, distribution channels, and client decision-making processes.
Familiarity with consultant relations, intermediary distribution, retirement, OCIO, and institutional sales models.
Experienceleveragingmarketing technology, CRM, marketing automation, and advanced analytics platforms.
Specific compensation will be based oncandidate’sexperience, skills, qualifications, commercial considerations, and other job-related factorspermittedby law. At Russell Investments, salary is just one part of our compensation package. Our total rewards approach includes an annual performance bonus (subject to eligibility criteria) in addition to participation in our competitive benefits programs including healthcare, retirement, vacation, and wellbeing programs.
This role is not eligible for employment-based immigration sponsorship. Applicants must be legally authorized to work in the United States without employer sponsorship, now or in the future.
Equal Employment Opportunity
Russell Investments is committed to providing equal employment opportunities for all associates and employment applicants regardless of race, religion, ancestry, creed, color, gender (including gender identity which refers to a person's actual or perceived sex, and includes self-image, appearance, behavior or expression, whether or not different from that traditionally associated with a person's biological sex), age, national origin, citizenship status, disability, medical condition, military status, veteran status, marital status, sexual orientation, past or present unemployment status , or any other characteristic protected by law.
